For a different
kind of thinking,
we’re a different
kind of agency.
Artifact is a brand-led design and technology company. We are a team of engineers, strategists, designers, and builders.
Take new businesses from 0 to 1
Leading startups through the process of designing and launching a new product or service.
Reimagine an existing product for scale
Kickstarting growth through fully rearchitecting a design experience.
Innovate within an institution
Guiding the design of strategic initiatives within established businesses looking to modernize.
Trusted by teams at
Guided by experience. Driven by impact.
01
Boaz Santiago
Partner
Boaz Santiago is an entrepreneur, brand strategist, and partner at Artifact who helps companies build brands that can grow, scale, and exit. He started in the early internet economy with CateringHall.com, one of the first platforms for finding and booking event venues, and later led branding work that took EnergyWare and LuxSpeed through successful exits. He is also co-founder of neuromatch, where he applies that same thinking to hiring and talent verification, and co-founder of Volume.0 Studio, where he and Amy Cosper, editor in chief of *Success* magazine, incubate and pitch-train journalism and communications students. He also founded The Wild Canine, a Florida raw and natural dog-food company, and is managing director of Legally Remote, an elder-law and estate-planning firm.
02
Quang Tran
Partner
Quang Tran is an entrepreneur, community builder, and partner at Artifact who helps founders and organizations turn ideas into meaningful ventures. With a background in computer engineering, business, startups, and entrepreneurship, he has spent his career building communities where people can connect, collaborate, and create—bringing a people-centered approach to innovation and growth.
03
Jasmine Tran
Partner
Jasmine Tran is a creative director, brand strategist, and partner at Artifact who helps organizations turn ideas into brands, stories, and experiences that connect with people. Her work sits at the intersection of strategy, storytelling, and creative direction, finding the story at the heart of an idea and shaping how it comes to life with greater intention, meaning, and impact. She believes the strongest creative work begins with understanding people: what they care about, what moves them, and what makes an idea worth paying attention to. That perspective guides her approach to building brands that know what they stand for, stay rooted in the people behind them, and express an identity that is distinctly their own.
04
Bruce Floyd
Director of Media
Bruce Floyd is a media and AI strategist. He helps businesses and nonprofits use the technology in ways that hold up outside a demo: voice agents, chatbots, marketing automation, and a lot of translating the jargon for people who don’t live in it. Before this he spent a decade-plus as the digital voice of the Florida Gators, when the program ranked number one in the country for fan engagement and pulled in billions of impressions. He ran track for the Gators, has two UF degrees, and still lives in Gainesville.
05
Pia Simeoni
Chief Intelligence Officer
Pia Simeoni is a tech founder, AI strategist, and marketing operations leader who helps organizations turn artificial intelligence into practical, usable systems. With a background spanning SaaS, digital marketing, research, and nonprofit leadership, she brings a grounded, hands-on approach to helping teams work more effectively with AI. Outside of work, Pia lives in St. Petersburg, Florida, where she enjoys swimming, art, music and travel.