Venables Bell & Partners, recently named by Ad Age as one of the top 10 agencies in the country, had 3 spots in the 2010 Super Bowl and they wanted to extend a project created last year to track online conversation around its 2009 Super Bowl spot for Audi.
Venables Bell & Partners, recently named by Ad Age as one of the top 10 agencies in the country, had 3 spots in the 2010 Super Bowl and they wanted to extend a project created last year to track online conversation around its 2009 Super Bowl spot for Audi.
We thought it would be cool to combine visualization with a fun simulation that not only illustrated dialog about VBP’s Super Bowl spots for Audi, Intel and VIZIO on Twitter, but also demonstrated the point Partner and Head of Strategy, Lucy Farey-Jones made with her latest survey: that Super Bowl spots matter, that in a broadcast forum where people are receptive to entertaining and creative advertising, audiences talk about them and share their impressions with friends.
We extended the water cooler metaphor by creating a fun and slightly surreal digital simulation of a typical typical American office. As chatter about the brands and the spots start popping up on Twitter, workers beam in and out of the space with tweets appearing in speech bubbles that float above their heads. In the name of whimsy we added a few Segway-mounted Green Police from the Audi spot, the robot waiter from the Intel spot and viral video celebrities Tay Zonday (Chocolate Rain) & Gary Brolsma (Numma Numma) from the Vizio spot. This all adds up to a tight story that demonstrates that beyond creating impressions, Super Bowl spots ignite conversations that keep brands relevant and top of mind in forums and media channels well beyond broadcast media.
It’s called Twitter Cooler MMX and it’s a pretty good example of what we aspire to do at Artifact–help look for new places to start, imagine new things to create, and deliver better ways to communicate and connect.
