It was time to extend this new visual approach into a website that we felt had to be bold, simple and uncluttered. We decided the best way to present the talent of Union’s editors was to let their work do the work. To that end we designed a site that emphatically forefronts each editor’s vision.
We were tasked with helping to revitalize the online presence of a premier bi-coastal post-production house.
Union Editorial had recently redesigned their company identity and branding. It was time to extend this new visual approach into a website that we felt had to be bold, simple and uncluttered. We decided the best way to present the talent of Union’s editors was to let their work do the work. To that end we designed a site that emphatically forefronts each editor’s vision. Their work plays at scale against a dark background, and the navigation is simple and discreet. The effect is draw the viewer’s attention to the talent of the Union editors.
We designed the site to be user-friendly and easy to upkeep. The job of updating and maintaining the site is simple and efficient.
