We defined a multi-channel retail experience for Target taking into account its core brand proposition and projected revenue opportunities. The big challenge: How do you create an immersive and consistent cross channel experience to meet revenue projections? Our strategic vision covered everything from how to reinvent the online experience, to mobile, to in-store digital environments.
With the increasing value of the mobile phone, ecommerce, and in-store digital technology, Target wanted a clear direction for integrating it’s multi-channel shopping experience for 2013. Rather than leading with features and functionality, we crafted a vision that framed an “always-on” Target experience based on its key brand attributes: innovation and design for all.
Marrying must-have multi-channel features to drive sales with new ideas for merchandising, rich media and partnerships, we delivered a strategy and roadmap that is being implemented today.
