Grab Networks helps brands reach relevant and engaged audiences with online video through short pre-roll commercials or long form branded content distributed across a network of web and mobile destinations. Grab recently engaged us to concept and design tools that helped market and promote their offering to advertisers at the 2011 Upfronts.
Grab is a full service premium video network that provides contextually relevant content to engaged audiences and monetizes that content with pertinent advertising. To demonstrate the quality of their content and the effectiveness of the tools they provide to create ad buys using keywords and historical performance metrics, Grab Networks engaged us to create a set of applications and demos specifically for the Upfronts: an annual rite of passage for television networks, advertisers and the industry that operates in orbit around them.
We designed a series of applications, demos and marketing sites for Grab Network’s ad solutions as well as a “Hotlist” visualization that illustrated in real time the depth and quality of their video content in multiple categories of interest.
