We developed a social media and brand positioning strategy to launch, generate ongoing interest from the general public and solicit submissions from entrepreneurs, small businesses and research institutions focused on Smart Grid/clean tech solutions.
The GE Ecomagination Challenge, launched this past July, gave clean energy enthusiasts everywhere the chance to bring their big visions for the new Smart Grid to market. Offering up to $200 million in funding thousands of businesses, entrepreneurs, innovators and students shared their ideas in the hope of getting funded. The challenge of the challenge: How do you open a giant company up for business collaboration?
We developed a social media and brand positioning strategy to launch, generate ongoing interest from the general public and solicit submissions from entrepreneurs, small businesses and research institutions focused on Smart Grid/clean tech solutions. Our work included:
- • Defining basic guidelines for the challenge
• Identifying potential submitters and influencers
• Creating a plan for social outreach vs. traditional PR
• Establishing key executive messaging to establish GE’s position on clean energy
