We were asked to help create breakthrough marketing experiences to position Samsung mobile products beyond their best- of-breed product benefits that solely speak to customer's needs. Drawing from current and emerging trends about the mobile consumer market, we decided to go beyond messaging campaigns to promote product features to conceive of applications and services that exploited mobile experiences.
We were asked to help create breakthrough marketing experiences to position Samsung mobile products beyond their best- of-breed product benefits that solely speak to customer’s needs.
Drawing from current and emerging trends about the mobile consumer market, we decided to go beyond messaging campaigns to promote product features to conceive of applications and services that exploited mobile experiences.
First we developed a simple value proposition: Sample the new real: New ways to explore, interact with and experience the changing real world in imaginative, provocative and unreal ways. Then we developed ideas and scenarios for a series of applications centered the delivery of rich media experiences, localized content and gaming.
