At the heart of our work is the digital artifact. Because we believe that at the core of every brand experience there must be something tangible -- an object, an event, a conversation that -- that sparks deeper engagement.
Artifacts are the pillars of conversation. They are the currency of belonging. They spark social relationships, inspire stories and launch movements.
Artifacts are now digital. Gone is the mixed tape, but the playlist remains. Gone are the stacks of art books, but the digital archive (categorized by personal preference) remains. Gone are maps and tour books, but the location-based app remains. Connected together these digital artifacts tell a compelling story about the everyday and serendipitous nature of connections between individuals, brands and communities.